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Part 7 - Marketing yourself to prove to the clients that you are worth it

Marketing yourself to prove to the clients that you are worth it This is the next topic in this series of ten specific tasks that leading real estate agents do to succeed. Ten specific Tasks that leading real estate salespeople do to succeed in real estate These are the ten sections contained in this series of articles to help you succeed in real estate: Part 1 - General ideas, suggestions, motivational quotes Part 2 - Business Planning for your Real Estate Business Part 3 - Prospecting for your real estate business Part 4 - Increasing Your Prospect Base Part 5 - You must "List to Last" for the long term in the Real Estate business Part 6 - Set High Listing Standards Part 7 - Marketing yourself to prove to the clients that you are worth it Part 8 - Real Estate Marketing 101 Part 9 - Concerns and Objection Handling Part 10 - Real Estate Time Management _________________   These are some of the notes that I took during the recent seminar and I am sure you will find them enlightening if not helpful! Part 7 - Marketing yourself to prove to the clients that you are worth it I'm sure you have heard this expression before Perception becomes reality Marketing creates a perceived value so your clients will think of you before your competition. If you consistently send out high quality marketing pieces then your clients will believe you are successful. Even average agents can make a ton of money if they have a great marketing campaign. If it's worth doing then it's worth doing well Remember that your reputation is attached to every marketing piece you send out. Make sure you use good quality graphics and artwork, good quality printing, and have someone proofread your materials to make sure there are no spelling or grammatical errors. Make sure you meet all guidelines with regard to copyrights and trademarks. Ensure all advertising meets the criteria of the Code of Ethics. Dare you be different in your advertising, it will help you and your clients Remember first and foremost to position yourself in your prospect's mind. To do that, you need to differentiate yourself from the competition. Choose a personal slogan and logo and use it consistently on all marketing pieces. You can't be everything to everyone. You are better to find a niche group of people that you fit well with, and put all of your energy into becoming the "go to" person for that market. This is what relationship selling is all about. Timeless marketing pieces will make a lasting impression Marketing pieces should last for decades so make sure you avoid trendy designs and colours. You will also want to avoid using your personal picture as your "logo" because your picture will change over time and in order to brand your image into your prospects' minds you need to use a logo that stays consistent from year to year. Next Chapter The next chapter in this series will teach you the next step in expanding your business, read next chapter    The information contained on this page and this series of articles designed to help you succeed in real estate will give you great insights and knowledge into how your real estate business should be conducted.  (C) Copyright Marketing yourself to prove to the clients that you are worth it All Rights Reserved This page has dealt with real estate sales information, I hope you have found it useful.

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Ten specific Tasks that leading real estate salespeople do to succeed in Real Estate:

Part 1 - General ideas, suggestions, motivational quotes
Part 2 - Business Planning for your Real Estate Business
Part 3 - Prospecting for your real estate business
Part 4 - Increasing Your Prospect Base
Part 5 - You must List to Last for the long term in this business
Part 6 - Set High Listing Standards
Part 7 - Marketing yourself to prove to the clients that you are worth it
Part 8 - Real Estate Marketing 101
Part 9 - Concerns and Objection Handling
Part 10 - Time Management

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